It was Koum who saw the potential of operating through the Apple App Store after purchasing an iPhone in early The app initially focused on statuses; Koum later revealed that part of his motivation was to stop missing calls will he was the gym. Users quickly came to use this as if it were an instant messaging service, planting the seed for what the app would become. WhatsApp 2. WhatsApp incorporated multimedia messaging later in the same year, and was released on Android the following. From that point, WhatsApp marched to ubiquitous status, ranking in the top three most-downloaded apps on both iOS and Android. By October , one billion messages were being sent per day; by early , WhatsApp could boast million active users. That figure is impressive enough, but by the end of , WhatsApp was up to 1. Naturally, this growth has attracted money — even with WhatsApp revenue figures so low as to be nonexistent. Facebook clearly saw WhatsApp as a potential threat to its own offering, and therefore flexed its muscles.
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